In a world obsessed with productivity, appearances, and endless self-improvement, a new movement is quietly—and hilariously—turning expectations upside down. It’s called the WDNC Club, short for We Do Not Care, and it’s capturing the hearts (and laughs) of women across the globe.
Where It All Began
The WDNC Club was founded by Melani Sanders, a woman who—sitting in her car, braless and unapologetic—looked into her phone camera and declared what many midlife women were already feeling: “We do not care.” Her short video struck a chord. Not just because it was funny, but because it was honest. In that moment, she gave voice to something millions of women had been thinking but hadn’t said out loud.
The movement took off. What started as a moment of radical authenticity grew into a community of over a million women who had finally found a place where they didn’t have to pretend.
What WDNC Really Means
Let’s be clear: “We do not care” doesn’t mean apathy. It’s not giving up. It’s choosing what to care about—and what to let go of.
For women in perimenopause and menopause, this mindset is a breath of fresh air. WDNC isn’t about checking out; it’s about finally checking in—with yourself. It’s about not apologizing for being tired, showing up with messy hair, or saying no to things that drain your energy.
The WDNC Club is about prioritizing peace, honesty, humor, and connection over social polish and perfectionism. And that hits home for millions.
The Vibe: Come As You Are
The tone of the WDNC Club is part of what makes it so magnetic. There’s no pressure to be “empowered” in a performative way. No curated perfection. No “10-step glow-up” guides.
Instead, it’s:
- Pajamas in the middle of the day.
- Hot flashes and brain fog jokes.
- Midlife rants that are more relatable than any wellness blog.
- Solidarity in saying, “Nope. Not today.”
This community is a safe space to drop the mask, laugh at the chaos, and find comfort in the fact that you’re not the only one hiding in the bathroom with snacks to avoid your family.
What They Don’t Care About (And Why That Matters)
The WDNC Club has its own unofficial manifesto—a list of things its members proudly do not care about anymore:
- Whether their clothes match.
- If their hair is done.
- Being on time to things they don’t want to go to.
- Keeping up appearances.
- Hiding their symptoms, their mood, or their truth.
This rejection of social performance is more than just funny—it’s quietly revolutionary. It gives women permission to stop performing and start living more honestly.
What They Do Care About
Despite the name, WDNC isn’t cynical. It’s a movement full of heart. What members deeply care about is:
- Being seen and understood.
- Laughing through the hard stuff.
- Having real conversations about real symptoms.
- Connecting with other women going through the same thing.
- Feeling respected in a world that often sidelines aging women.
That’s the paradox of WDNC: By saying they don’t care about the nonsense, they make room to care more about what really matters.
A Cultural Shift, Not Just a Trend
The WDNC Club isn’t just a social media moment—it’s a cultural shift. It reflects a growing refusal among women in midlife to remain silent about menopause, burnout, or the emotional weight of caregiving, parenting, working, and aging all at once.
It’s giving women permission to opt out of standards that were never meant for them—and helping them find each other in the process.
Across TikTok, Instagram, and local meetups, you’ll find women checking in with a simple “Hey WDNC” and receiving floods of support. You’ll see women lifting each other up, laughing at life’s absurdities, and refusing to disappear just because they’ve passed 40.
This isn’t a niche club. It’s a movement that says: You don’t have to fix yourself. You don’t have to fake it. You don’t have to shrink.
You can be tired. You can be messy. You can be gloriously over it.
And you’ll still be worthy of love, respect, and belonging.
The WDNC Club isn’t just funny—it’s important. It’s proof that women in midlife aren’t fading into the background. They’re organizing, they’re laughing, and they’re taking up space—on their own terms.
And honestly? They do care. Just not about the things you expect.
ThePause welcomes members of the WDNC Club to our community: https://thepause.ai/community/